We don’t just hand you the keys to a car — we deliver the keys to an unforgettable Dubai experience.
From roaring Ferraris to head-turning Lamborghinis and elegant Rolls-Royces, our fleet is curated for those who expect more: more power, more prestige, more personalization. Whether you’re visiting Dubai for a romantic escape, business summit, or adrenaline-filled adventure, we offer luxury on your terms — with flexible rentals, multilingual support, and VIP hotel delivery that begins the moment you land.
And for select supercars, we offer something even more exclusive:
No deposit required. Just a one-time management fee, no daily surcharges, no surprises.
Primus Car Rental is proudly operated by Alex and Victor, a father-son duo who turned their lifelong passion for exotic cars into Dubai’s most personal luxury rental experience.
When you rent with Primus, you’re not just a customer — you’re part of the family.
Alex and Victor personally oversee your journey, ensuring every detail, from hotel valet delivery to the hum of the engine, is flawless and unforgettable.
Drive Dubai on your terms. Drive with Primus.
Luxury, flexibility, and top-tier service—your Dubai experience deserves the best. With multilingual VIP assistance in English, Portuguese, and Spanish, we ensure a smooth and effortless rental process. Enjoy exclusive service, flexible rental options, and a fleet of world-class supercars. Our transparent pricing and dedicated concierge team guarantee an experience as seamless as it is unforgettable.
Drive Dubai on your terms. Drive with Primus.
Luxury is more than just a car—it’s an experience.
What sets us apart? Our unwavering commitment to excellence. From a handpicked fleet of the world’s finest supercars to a highly trained, multilingual team, we ensure every moment of your rental is effortless and extraordinary.
Expect seamless service, personalized attention, and VIP treatment—whether you’re renting for a day, a week, or an unforgettable Dubai adventure.
Drive Your Dream. Live the Experience.
